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MKT 470 - Social & Environmental Responsibility and Marketing
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Books on Marketing & Social Responsibility
The Future of Purpose-Driven Branding
by
David Aaker
ISBN: 1631959883
Publication Date: 2022-10-04
Corporate Social Responsibility
by
Philip Kotler; Nancy R. Lee
ISBN: 9780471476115
Publication Date: 2004-12-13
Social Marketing : Behavior Change for Good.
by
Lee, Kotler, and Colehour
ISBN: 9781071851609
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