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Innovation in Action--Kresge Library support: Research Resources for IIA
Remember that not all of the answers will be found in databases (or at all). In addition to using some of the databases below, remember to ask "Who cares?" about your industry and try to identify trade associations, government agencies and other relevant experts, groups and publications. There are always competitors, but they can be hard to identify. It's important to define your market and to be aware that many are made up of smaller, private companies, many of which operate within more than one industry.
Research takes time. Search early and often. Keep track of where you've been and what questions you have. Brainstorm regularly with your team. Parse your questions into categories and try to approach each facet individually before extrapolating. Research is more like putting pieces of a puzzle together than a search for the "holy grail." Gather clues along the way, keeping an eye out for potential sources of information. See the Key Steps for Market Research Success for more tips.
Company Directory, Company - Nonprofits
Description: This directory show provides the most comprehensive and accurate information on U.S. grant makers and their funding activities. Profiles of US Foundations describe the programs they offer, areas of funding, types of support, and grant recipients and amounts. It also includes Form 990 tax filings with the IRS. Also see: GuideStar.
Use IBISWorld's industry reports to find information on a wide range of industries, including harder-to-find niche and emerging industries. Use IBISWorld's procurement reports to assess suppliers and get negotiating strategies by industry.
ABI/INFORM contains articles from thousands of newspapers and key business magazines such as the Wall Street Journal, Financial Times, Barron’s, the Economist, and the New York Times. It also contains papers from leading academic journals across all major business disciplines.
Industry, demographic, consumer and economic data for in nearly 50 countries. Includes forecast data, consumer brands data, full-text market analysis reports, and Euromonitor International market data for hundreds of products. Socio-economic data for 1,150 cities and industry sector reports for 18 countries, including the G8 and BRIC, are also included.
Use RefUSA to screen for companies by geography, ownership status (e.g. minority and women-owned), industry and more. Use the Consumer library to search for consumer demographic and other data by geography and lifestyle, etc.
SimplyAnalytics is a web-based mapping application that allows you to create thematic maps and reports using demographic, business and marketing data. Data can be downloaded for use with other software such as Excel and GIS.
This data tool leverages Census data to identify companies and revenues by product category in specified geographic areas around the US. It also can track population makeup of individuals on parameters such as age, gender, race, household size, household income, education attainment, marital status, and language spoken. Geographic regions can be filtered to Census tracts, core-based statistical areas, designated market area, states, counties, zip codes, and many other options.