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Innovation in Action--Kresge Library support: Home

Exploring Market Research Resources


Welcome to the Market Research guide created for the Innovation in Action program through a partnership between the UM School of Public Health and the Ross School of Business Kresge LibraryUse the resources on this guide (including research support from Kresge Librarians) to support your Business Model and prepare for Practice Pitches.


Use this link: to sign up for Kresge Market Research 1:1 appointments the week of February 5th, 2018.




Ask for help anytime!