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WMBA 633 Strategic Brand Management: Getting Started

Course Guide for WMBA 633.

Finding Advertising Data

Here are the key resources that will help you find marketing data for your project.



Psychology Resources

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Corey Seeman
Director, Kresge Library Services
Stephen M. Ross School of Business
University of Michigan
700 East University Avenue
Kresge Hall, 4th Floor East (or somewhere in Ypsi)
Ann Arbor, Michigan 48109-1234