Here are some links to resources that will be helpful with the WMBA505 team project. Please note that these databases are a great place to start. With over 110 databases available to the Ross Community, there are many suggestions that we can make when you have specific projects. Please do not hesitate to contact us with any questions or when seeking guidance.
Technical note:If you encounter a login screen, all seats are in use. Try connecting at a later time. Subscription includes 25 seats which are shared across all 3 UM campuses.
Technical notes:Downloads are limited to 30 reports per session. Exceeding this limit blocks access for the entire University. If you have a research need beyond this limit, please contact us at kresge_library@umich.edu.
Ross Alumni: Ross School of Business Alumni can purchase the full report for a 20% discount. Contact Kresge Library at kresge_library@umich.edu for more information.
Anonymous downloads are currently unavailable. You must log in to Mintel personal profile (link on the Welcome menu) in order to download.
Mintel provides marketing intelligence for a wide scope of industries in the US and abroad. Their reports are downloadable and contain market, consumer and brand/company information. Their databooks allow users to create graphs and tables using the marketing data that they collect.