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MKT/ES 425 - New Product and Innovation Management: Top Technology Resources

Research Guide prepared for Melody Ku

New Product Development - Group Project

This research guide is to support the group project for MKT/ES 425.  It includes resources available through the Kresge Library and other data sources that provide market research about new technologies. If you need assistance, please contact the Kresge Library (

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Best Resources for New Technologies and Markets

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Product Development Templates and Resources

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Guide Created By

Joel Scheuher's picture
Joel Scheuher
Kresge Hall, 4th Floor East, Suite K4511
700 East University Avenue
Ann Arbor, Michigan 48109-1234