This research guide is to support the group project for MKT/ES 425. It includes resources available through the Kresge Library and other data sources that provide market research about new technologies. If you need assistance, please contact the Kresge Library (http://www.bus.umich.edu/kresgelibrary/contact.html).
Related Guides:
The following databases contain articles from newspapers, magazines, and trade publications in multiple industries. Enter keywords or company names to find articles about your topic.
ABI/INFORM contains articles from thousands of newspapers and key business magazines such as the Wall Street Journal, Financial Times, Barron’s, the Economist, and the New York Times. It also contains papers from leading academic journals across all major business disciplines.
The following search box is searching for eBooks, articles from newspapers, magazines, and trade publications across several databases in the Kresge Library collection. Enter keywords or company names to find eBooks/articles about your topic.