Here is the abstract for the research you will learn about in the B + I Kick Off session
You can email Librarian Sally Ziph (sweston@umich.edu) with questions and/or to set up an appointment for your team.
Technical notes:Downloads are limited to 30 reports per session. Exceeding this limit blocks access for the entire University. If you have a research need beyond this limit, please contact us at kresge_library@umich.edu.
Ross Alumni: Ross School of Business Alumni can purchase the full report for a 20% discount. Contact Kresge Library at kresge_library@umich.edu for more information.
Technical note:If you encounter a login screen, all seats are in use. Try connecting at a later time. Subscription includes 25 seats which are shared across all 3 UM campuses.
Anonymous downloads are currently unavailable. You must log in to Mintel personal profile (link on the Welcome menu) in order to download.
Mintel provides marketing intelligence for a wide scope of industries in the US and abroad. Their reports are downloadable and contain market, consumer and brand/company information. Their databooks allow users to create graphs and tables using the marketing data that they collect.