There are many sources available to you at Ross and at MLibrary for articles, including academic journals, major news sources, and industry or trade press, depending on your needs. For your strategy project research, you can't go wrong with some searching in Business Source Complete, or using the Google Scholar search with links to the Ross and UM resources.
- An article search can often turn up all kinds of information on your company or industry.
- Be creative with your keywords describing your issue or topic. Search on terms like "business model canvas", "lean startup" or "customer discovery" and use quotation marks or other database-specific commands to search by exact phrase. Be on the lookout for research articles related to your topic--look for the data section to see what resources the authors cite.
- Articles are a great source for independent discussion of your company's involvement in social issues, and may also pick up local news sources with additional information about your company. Try searching by company name or use the fields in the databases to search by company, industry or topic.