Kresge Research Guides: Sports and Sports Management: Demographics & Psychographics

Consumer demographic data

SimplyAnalytics
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Demographic and consumer data for the United States, including US Business and residential surveys, consumer expenditure and price data, retail sales data and more. Data can be broken down by zip code, address or block group and downloaded into Excel, SimplyMap map functions or other mapping software. Want to know how much was spent on clothing in Ann Arbor last year? SimplyMap can help!
Demographics Now
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DemographicsNow provides comprehensive business and residential demographic information from the US Census, and additional data from other consumer surveys, including Simmons/Experian National Consumer Surveys. Data can be downloaded into Excel or .pdf formats, or used with the database's mapping software to create presentation-ready maps.

Social Explorer
Social Explorer contains data from the first Census in 1790 to the present day. Using their data, the user can generate maps of population or specific demographic variables by location, as well as reports.
American Fact Finder - US Census
American FactFinder provides access to data about the United States, Puerto Rico and the Island Areas. The data in American FactFinder come from several censuses and surveys, including the American Community and Housing surveys, the Economic Census and annual Commodity Flow Survey.

definitions

Demographics: Studies of a population based on factors such as age, race, sex, economic status, levels of education, income level, and employment, among others.

Psychographics: The study and classification of people according to their attitiudes, aspirations, and other psychological criteria, especially in market research.