Kresge Research Guides: Sports and Sports Management: Consumer Research

Web resources for media consumer research

Pew Research Center Media and News coverage
Pew Research Center's research is designed to assess the state of news and information in society, including research on who is reporting the news and what new players are emerging; what is being reported on and what gaps in coverage exist; how news is consumed and how the economic models for news are changing.
Nielsen Top Ten lists
Lists of the top television shows by viewership, and additional lists covering social media and games, movies, books and music.
Nielsen Newswire
Nielsen's news feed includes highlights and data from an ongoing series of surveys covering traditional and online media usage.

Mintel
Mintel provides marketing intelligence for a wide scope of industries in the US and abroad. Their reports are downloadable and contain market, consumer and brand/company information. Their databooks allow users to create graphs and tables using the marketing data that they collect.
eMarketer
eMarketer covers the digital marketplace with reports and charts on advertising spending by media, brand marketing, digital advertising, mobile apps, mobile devices, consumer behavior and experience, Ecommerce, social media usage and other topics.

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