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Researching Michigan and Detroit: Demographics Resources

Resources on the economic and social makeup of Michigan and its largest cities, including Detroit.

Resources for Demographics

U.S. Census

American Factfinder

  • #1 source for current U.S. population data and the latest economic indicators
  • Data includes income, race, age, education, spending
  • National, state, and city level data

University of Michigan Libraries

Clark GIS & Map Library

  • Clark GIS Libray contains a multitude of maps, GIS, resources, and reference assistance in geo-spatial data
  • Ask about Social Explorer,  which offers easy-to-use tools for visual exploration of demographic information. Great for developing market demographics by region, state, county, city



Demographics: Studies of a population based on factors such as age, race, sex, economic status, levels of education, income level, and employment, among others.

Psychographics: The study and classification of people according to their attitiudes, aspirations, and other psychological criteria, especially in market research.