Kresge Research Guides: STR 290 Ordinary People Change the World: Market and consumer research

Book Publishing Industry Research

Technavio
Technavio research includes market reports on Traditional Book Publishing, Interactive Children's Books, Comic Books and Digital Children's Books.
MarketResearch.com Academic
Coverage includes market research from Packaged Facts and Freedonia covering K-12 reading and books, and related publishing segments inlcuding Open Access.
Video tutorial
EMIS Emerging Markets
EMIS coverage includes global research Books and Book Publishing, Manga publishing and individual company reports.
Statista
Statista includes ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls.

Journals and publishing trade resources

Trade associations and professional organizations, publishing industry trade publications and specialized resources are excellent places to browse for current industry news, book sales data, industry and consumer trends. Ross/UM databases offer access to many published trade resources, but many web-based sites allow some free news browsing and other resources. Here are some that might be useful for your project:

The Publishers' Weekly
PW publishes reviews and excellent coverage of the industry; it's also the place to find weekly book sales data, including children's literature categories. Link to full text via MLibrary
The New York Times Bestseller lists
The NYT's weekly best seller listings include sales and rankings for Children's Book Series.

*You can access the best seller lists from the link here, but you can also access the Times via the Factiva database. Even better - your Central Student Government provides free subscriptions to the NYT and the Wall Street Journal while you are a student!

School Library Journal Reviews
School Library Journal book reviews are helpful in finding out about current children's titles.
School Library Journal
Link to full text articles via MLibrary
Amazon marketplace - Children's books - Best Sellers
Children's Book Council
The Children’s Book Council (CBC) is the nonprofit trade association of children’s book publishers in North America, dedicated to supporting the industry and promoting children’s books and reading. Find out about other publishers and titles, scan news directly related to your industry, and review the publisher resources provided to help publishers promote their books.
Children's Literature Assembly
The National Council of Teachers of English sponsors the Assembly, made up of children's literature educators.
Dropcap Marketplace - Children's biographies
The Marketplace offers listings of children's book categories, including biographies, and can be sorted by current popularity.

Industry codes and descriptions

Ross databases, industry and government websites from which you can read market and industry research reports, news and articles related to your industry and companies, and find and download relevant market, consumer and related census demographic and business data often use government-assigned industry classification systems to index relevant company and industry data. Here are some of the codes that will be useful for searching data sources for your project:

NAICS Codes: Book publishing

51113 Book Publishers

SIC Codes

2731 Books: Publishing or printing

Researching the industry

Best-selling frontlist children's books in the US in 1st half 2023

Consumer and demographic data

Mintel
Mintel's coverage includes relevant research on Readers, Content Consumption, Activities of Teens and Tweens, and the Future of Entertainment. Mintel also includes demographic and marketing research on Babies and Children, and marketing to parents.
Euromonitor Passport
Euromonitor research on book publishing includes country-specific analysis, consumer expenditure and other related market data.
Video tutorials:
- Euromonitor International YouTube Channel
SimplyAnalytics
SimplyAnalytics is a web-based mapping application that allows you to create thematic maps and reports using demographic, business and marketing data. Related US Census, Consumer Expenditure data, and American Community Survey data for the industry includes demographic data on children, consumer expenditure on books and other media, and US Census establishment data on bookstores.

US Census - Bookstores
US Census
American FactFinder provides access to data about the United States, Puerto Rico and the Island Areas. The new data site from the Census includes integratged access several censuses and surveys, including the American Community and Housing surveys, the Economic Census and annual Commodity Flow Survey.