The Research Librarians at Ross Kresge Library Services are available to help you with research needs for your courses, projects, club activities, case competitions, recruiting and more. We help Ross students and students from all across the UM campus requiring business research knowledge and skills, business models and planning templates, and industry and company data resources - email us or use the online chat during regular business hours to get started with your questions!
Ross School of Business provides access over 100 business-focused databases in addition to the database and print resources available through the University of Michigan Library. You can also browse and access these databases from the A to Z Database Listing on the Kresge Library Services website. Use the resources we'll be reviewing today for your BA101 projects, and for any other market, industry or company analysis you'll need to complete your course projects, prepare for an interview or investigate entrepreneurial opportunities.
SIFT is an evaluation strategy developed by digital literacy expert Michael Caulfield (Washington State University Vancouver) to help you judge whether or online content can be trusted for credible and reliable information. The SIFT strategy is quick, simple, and can be applied to various kinds of online content: social media posts, memes, statistics, videos, images, news articles, scholarly articles, etc.
