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BA 101 Ross Preparation Initiative Development Seminar: Welcome!

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Research and reference help at Ross


The Research Librarians at Ross Kresge Library Services are available to help you with research needs for your courses, projects, club activities, case competitions, recruiting and more.  We help Ross students and students from all across the UM campus requiring business research knowledge and skills, business models and planning templates, and industry and company data resources - email us or use the online chat during regular business hours to get started with your questions!


Ross School of Business provides access over 100 business-focused databases in addition to the database and print resources available through the University of Michigan Library.  You can also browse and access these databases from the A to Z Database Listing on the Kresge Library Services website. Here are some other links you'll want to bookmark on the site:


Considering research resources

Sarah Blakesley at California State University, Chico developed the CRAAP test as an easy to remember acronym to help provide a checklist of things to consider when evaluating an information or data resource:

Currency – when was it published? Has it been revised or updated? Do the links work?

Relevance – does the information answer your question? Who is the intended audience?

Authority – who is the author/publisher? Is there contact information? Can you use the URL to figure out the source?  (.com, .org, .edu)

Accuracy – where does it come from? Is it supported by evidence?

Purpose – why the information exists