Ross Summer Connection: Articles & Books

There are many sources available to you at Ross and MLibrary for articles, including academic journals, major news sources, and industry or trade press, depending on your needs on many different projects. For most business research, you can't go wrong with some searching in Business Source Complete, or using the Google Scholar search with links to the Ross and UM academic and business research resources.  

• An article search can often turn up all kinds of information on your company or industry.
• Be creative with your keywords describing your issue or topic. Search on terms like "business model canvas", "lean startup" or "customer discovery" and use quotation marks or other database-specific commands to search by exact phrase. Be on the lookout for research articles related to your topic--look for the data section to see what resources the authors cite.
• Articles are a great source for independent discussion of your company's involvement in social issues, and may also pick up local news sources with additional information about your company. Try searching by company name or use the fields in the databases to search by company, industry or topic.

Google Scholar provides a familiar interface and method for searching scholarly literature across a wide array of disciplines and sources. You can find articles, theses, books, abstracts and other documents that are buried in Kresge Library databases or stored in academic institutional repositories around the world.

Google Scholar is not Google.  Google Scholar is not searching the web at large, but a set of trusted resources that specifically focus on scholarly literature. Google Scholar is a good place to start to get a sense of where the scholarly literature on your topic is located. 

You can also set Google Scholar up to link directly into the Library databases that you have access to as a Ross and UM student. Scholar allows you to set your preference so that it 'knows' you are a current member of the University of Michigan community. This will allow Google Scholar to present you with direct links to journal articles that are in the Library databases.

To set up Library Links in Google Scholar:

1. Go to Google Scholar (http://scholar.google.com)
2. Click on "Settings" in the upper right
3. Click on "Library Links" on the left menu
4. On the "Show library access links" page
5. Search for "University of Michigan", select the option for Ann Arbor
6. Click "Save"

Note: Google Scholar saves these settings using cookies on your computer. If you regularly switch computers or do not have cookies turned on, you will need to set these everytime you use Google Scholar.