BA 453 Capstone MAP: Consumer Research

Mintel provides marketing intelligence for a wide scope of industries in the US and abroad. Their reports are downloadable and contain market, consumer and brand/company information. Their databooks allow users to create graphs and tables using the marketing data that they collect.

This database contains data and insight on industries, economies, and consumers worldwide. Coverage includes consumer products, markets, and services. Statistics include product market size, company market share, brand shares, distribution, product ingredients, and packaging. Consumer behavior and economic factors are analyzed to identify future trends. Euromonitor Passport also has country profiles with economic, political, and geographic information.
Technical notes: Users may create a personal account to save results and research, create Alerts and get RSS feeds.

Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Euromonitor International."

Statista includes ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls.