BA 480 Ross School Senior Thesis Seminar Resources: BA480 Theses

Influencer Credibility? Reevaluating Influencer Status & Engagement Among Gen-Z TikTok Users by Allen, Cameron

Single vs. Double Materiality in Nonfinancial Disclosure: A Methodological Framework for Measuring Equity Market Reactions by Park, Somin

The Politics of U.S. AI Regulation: An Exploratory Study of Industry Influence and Regulatory Capture in U.S. AI Policymaking by Sabin, Barry

Effects of National and Transnational Pressures on Human Rights Reporting: A Comparative Study of Chinese and Swedish State-Owned Enterprises by Wu, Elena

Environmental Justice: Investigating the Past, Present, and Future of Lead in Drinking Water by de Smet, Virginie Rose

Who Loses Out? Evaluating the Association Between County Vulnerability and Closures of U.S. Hospitals, Emergency Departments, and Obstetrics Departments by Sheikh-Khalil, Noor

Closing the Gap: Corporate Boards add more Women when Interlocked with Diverse Peers by Foighil, Suibhne Ó

Updating Banking & Fintech Antitrust Regulation by Lele, Isha

Mobile Money and Financial Resilience: Overcoming Economic Shocks Through Digital Financial Technology by Block, Phoebe Jane

Humor in Social Movements: A Novel Take on Environmentalism by Batista, Eduardo Amadeus Molon

Firms and Regional Innovation by Kuang, Brian

Native Advertising in Online News Media: The Role of Sponsorship Disclosures and News Source Credibility by Ribon, Yishai

How Do Startups Integrate Strategies to Achieve Ambidexterity? Evidence from the Chinese Education-Technology Industry by Xu, Cecca

Money Loss Priming and Social Exclusion: Effects on Affiliative Product Preferences by Zamojcin, Leo

Employment for People with Intellectual and Developmental Disabilities (IDD) in India - Barriers to Entry, Strategies for Success & Opportunities for Systemic Improvement by Rothstein, Kayla

The Power of the Pen, the Press, and the Algorithm: Evaluating the Framing of Google News Regulatory Efforts in the European Union and Australia by Ors, Shannon

Search Term-Intention Congruency in Brand-Ubiquitous Categories and Private Label Receptiveness on the Digital Shelf by Gupta, Riya

Why do Korean Expatriate Managers Struggle in the U.S.? Impact of Hierarchy and Gender Perception on Expatriate Effectiveness at Korean Multinational Corporations (KMNCs) by Oh, Christine (Yehee)

Just Right: Gaining and Maintaining Brand Loyalty Through the Lens of K-Pop by Sermchaiwong, Panisa

Does Effectiveness Matter? Measuring Consumer Value for Corporate Social Responsibility by Nee, Michelle

Evolution of the Start-up Founder: Shifts in Delegation by Davidson, Mitchell

An Equity Analysis on the Collegiate Name, Image, and Likeness (NIL) Market by MacKeigan, Lauren

“Chinese Virus” and Consumer Discrimination: Does exposure to information on global crises stimulate Anti-Asian consumer behavior? by Yu, Hana

Evaluating High Performing Female Colleagues: The Roles of Race, Gender, and Task Performance by Hochberg, Jonathan

Applying Binomial Real Options to Technology Firm Valuation by Rachmale, Adarsh

Predictive Value of Commercial Trading Activity in Eurodollar Futures Market on US Stock Market Indices From 2000 Through 2019 by Somani, Ankur

Coffee and Consumerism: Analyzing the Effects of Nudge Variables to Produce Sustainable Customer Decisions by Subramaniam, Pooja

High-Speed Rail in the United States: Time to Bite the Bullet by Vorcheimer, Max