MBA Bootcamp: Industry &
Market Research

IBISWorld is a database that has industry research across an extensive range of industries. Reports include main industry activities, key statistics and ratios, SWOT analysis, key external drivers, industry performance and outlook, competitive landscape, products & markets, major companies, supply chain influences, market share concentration, cost structure, key success factors, operating conditions, and trends. iExpert reports are brief executive summaries of broader reports. Risk Ratings reports highlight structural risk, growth risk, and sensitivity risk.

Technical notes:Downloads are limited to 30 reports per session. Exceeding this limit blocks access for the entire University. If you have a research need beyond this limit, please contact us at kresge_library@umich.edu.

eMarketer covers the digital marketplace with reports and charts on advertising spending by media, brand marketing, digital advertising, mobile apps, mobile devices, consumer behavior and experience, Ecommerce, social media usage and other topics.

Technical notes: Please log out of this resource as directed when finished. Failing to log out may prevent others from using the database.

• Help Guide

This database contains data and insight on industries, economies, and consumers worldwide. Coverage includes consumer products, markets, and services. Statistics include product market size, company market share, brand shares, distribution, product ingredients, and packaging. Consumer behavior and economic factors are analyzed to identify future trends. Euromonitor Passport also has country profiles with economic, political, and geographic information.
Technical notes: Users may create a personal account to save results and research, create Alerts and get RSS feeds.

Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Euromonitor International."

Full-text international market research reports, with coverage back to 1994. Includes topics like business services, consumer goods, food and beverages, life sciences, demographics, heavy industry and technology/media. Reports from Freedonia, Kalorama, Mind Commerce, Packaged Facts, and Paul Budde Communication are included.

Technical notes: Some older reports may be in Microsoft PowerPoint format. There is a 1 year embargo on reports from Paul Budde Communication Pty Ltd. Includes Freedonia Focus Reports.

Mintel provides marketing intelligence for a wide scope of industries in the US and abroad. Their reports are downloadable and contain market, consumer and brand/company information. Their databooks allow users to create graphs and tables using the marketing data that they collect.

Statista includes ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls.

SimplyAnalytics is a web-based mapping application that allows you to create thematic maps and reports using demographic, business and marketing data. Data can be downloaded for use with other software such as Excel and GIS. Examples of data included are Census data, Consumer Expenditure Survey and Nielsen Retail Market Power.

Technical notes: Users need to create their own account with @umich.edu email address in order to be able to save work.

White- and yellow-pages directory listings for all US residences and businesses, supplemented with government information from the Bureau of the Census and other agencies. Additionally, Data Axle offers consumer lifestyle information that can be refined by zip code as well as information about the number of people moving into a particular neighborhood, city or state.

Historical data from 1997-2022 is available for download through University Library.

Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of ReferenceUSA."