Kresge Research Guides: BA200 Intro to Competitive Intelligence: Competitive IntelligenceWorkshop Links

Company & Industry & Consumer Info

Remember to ask "Who cares?" about your company or industry or consumers and try to identify trade associations, government agencies and other relevant experts, groups and publications as well as specialized databases and other secondary sources of information.

D&B Hoovers
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Look up Starbucks and/or Dunkin Donuts in OneSource to see what info you can find.
IBISWorld Industry Reports
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Look up Coffee in IBISWorld to see what kinds of reports turn up.
Data Axle
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Use RefUSA to determine how many retail coffee shops are located in Ann Arbor.
Historic company records were created annually from Infogroup's U.S. Business Database; a snapshot of the data is saved each December. Contains company name, mailing address, SIC and NAICS codes, employee size, sales volume, latitude/longitude, and many more variables about each company. Data is available from 1997-2022 in downloadable flat files. Access requires UM login.
Access the Historical Datafiles via University Library
Statista
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Search Statista for Coffee to see what comes up.
Mintel
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Search Mintel for: Coffee. Browse the Coffee Houses & Tea Shops report from December 2015.

Ethics and Competitive Intelligence

Ethics and CI case reading (PDF)
We'll skim this case during the workshop and use it as a starting point for discussion.

Article databases

Business Source Complete
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Use Business Source Complete to look for articles on topics like the coffee industry, consumers and coffee, etc.
Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Business Source Complete."
ABI/INFORM Collection
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Use ABI/Inform to look up articles from trade publications and newspapers as well as scholarly journals.
Email and RSS feed alerts available.