Kresge Research Guides: Company, Industry and Consumer Research for Business Planning: Industry and Market Research

Multi-industry Research Resources

Industry info is critical to business planning--the key is to define your industry and to be aware that many industries are made up of smaller, private companies. And some companies operate within more than one industry.

In addition to using some of the databases below, remember to ask "Who cares?" about your industry and try to identify trade associations, government agencies and other relevant experts, groups and publications. In addition to some of the general industry databases here, remember that there are many databases that focus on specific industries, such as Sports Business Research Network or Gartner (technology).

IBISWorld Industry Reports
IBISWorld is a database that has industry research across an extensive range of industries. Reports include main industry activities, key statistics and ratios, SWOT analysis, key external drivers, industry performance and outlook, competitive landscape, products & markets, major companies, supply chain influences, market share concentration, cost structure, key success factors, operating conditions, and trends. iExpert reports are brief executive summaries of broader reports. Risk Ratings reports highlight structural risk, growth risk, and sensitivity risk.

Technical notes:Downloads are limited to 30 reports per session. Exceeding this limit blocks access for the entire University. If you have a research need beyond this limit, please contact us at kresge_library@umich.edu.

Ross Alumni: Ross School of Business Alumni can purchase the full report for a 20% discount. Contact Kresge Library at kresge_library@umich.edu for more information.

Best Resources for Consumer Information and Data

Mintel
- People's attitudes towards a particular product
- Market share information for products
Euromonitor Passport
- International market data for hundreds of products in nearly 50 countries
- Covers consumer markets, including apparel, food & drink, consumer electronics, and travel & leisure
- Data is excellent and offers detailed Euromonitor reports on consumer markets and trends, consumer companies, brand and market share by company and product
Video tutorials:
- Euromonitor International YouTube Channel
eMarketer
- Analyst reports and articles on market research and trend analysis on e-business, online marketing, and emerging Internet technologies
- Coverage is international in scope
- This resource provides articles, charts/statistics, and reports on all aspects of internet and online marketing and sales
Video tutorials:
Tutorial Access Demo
Statista
- Analyst reports and articles on market research and trend analysis on e-business, online marketing, and emerging Internet technologies
- Coverage is international in scope
- This resource provides articles, charts/statistics, and reports on all aspects of internet and online marketing and sales

Best Resources for Information Technologies

eMarketer
Why use this?
- Great coverage of the electronic resource market
- Information on emerging technology
- Research about the Internet including online advertising and more
Video tutorials:
Tutorial Access Demo
Forrester
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- Market, industry and technical research covering the Internet economy, web design, digital marketing, site technology, and cases.
- Specific markets include a variety of vertical industries, including automotive, B2B and consumer retail
Email alerts available.
Gartner
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- This link opens in a new window
Why use this?
- Great coverage of technology
- Some reports are not accessible through the library's subscription
Email alerts available