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Company, Industry and Consumer Research for Business Planning: Industry and Market Research
Industry info is critical to business planning--the key is to define your industry and to be aware that many industries are made up of smaller, private companies. And some companies operate within more than one industry.
In addition to using some of the databases below, remember to ask "Who cares?" about your industry and try to identify trade associations, government agencies and other relevant experts, groups and publications. In addition to some of the general industry databases here, remember that there are many databases that focus on specific industries, such as Sports Business Research Network or Gartner (technology).
IBISWorld is a database that has industry research across an extensive range of industries. Reports include main industry activities, key statistics and ratios, SWOT analysis, key external drivers, industry performance and outlook, competitive landscape, products & markets, major companies, supply chain influences, market share concentration, cost structure, key success factors, operating conditions, and trends. iExpert reports are brief executive summaries of broader reports. Risk Ratings reports highlight structural risk, growth risk, and sensitivity risk.
Technical notes:Downloads are limited to 30 reports per session. Exceeding this limit blocks access for the entire University. If you have a research need beyond this limit, please contact us at firstname.lastname@example.org.
Ross Alumni: Ross School of Business Alumni can purchase the full report for a 20% discount. Contact Kresge Library at email@example.com for more information.