One Year Masters Orientation: Industry & Market Research
Resources for students of the One Year Masters programs at the Ross School of Business. This includes the Masters of Management and the Masters of Business Analytics. These resources have good introductory resources for students wishing to learn more ab
Wider range of industries covered than many of the databases. Includes a lot of niche industries.
Info such as product and service segmentation, barriers to entry, and major players are included in the reports.<
Includes recession updates for all industries and services.
Also includes Global and China reports.
Euromonitor Passport
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Industry, demographic, consumer and economic data for numerous countries worldwide.
Includes demographic and economic forecast data, data on thousands of consumer brands, full-text market analysis reports, and Euromonitor International market data for hundreds of products in nearly 50 countries.
EMIS contains industry reports from a number of publishers, including Allied Market Research, Ariztron, BIS and more.
Technavio
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Technavio has industry reports covering a wide variety of technologies in the communication services, consumer discretionary, consumer staples, energy, financials, health care, industrials, information technology, materials, and utilities industries.
Technical Notes: Downloading reports requires a valid @umich.edu email. Users are limited to 10 downloads per month with unlimited online report viewing.
MarketResearch.com Academic
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Excellent collection of market reports that can be downloaded in their entirety.
Packaged Facts reports provide great demographic overviews of the markets.
FitchConnect is a robust and comprehensive credit analytics and macro intelligence platform providing users with credit research, credit ratings, macroeconomic and financial fundamental data, country risk research and indices, industry research, Financial Implied Ratings, and a curated news service. Data includes up to 30 years history of fundamental financial data, 25 years of country risk data on over 200 countries, and sector reports for agribusiness, autos, banking & financial services, commodity prices, consumer & retail, consumer electronics, defense & security, oil & gas, insurance, food & drink, freight transport & shipping, information technology, infrastructure, medical devices, metals, mining, petrochemicals, pharmaceuticals & healthcare, power, real estate, renewables, telecommunications, and tourism.
Excellent resource for consumer products, demographics, multi-cultural markets, services and general marketing trends.
Includes very current information from Simmons national survey of consumer preferences
Exporting can be a pain – use the Kresge guide to help
Statista
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Statista covers a little bit of everything.
Includes charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls.
eMarketer
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eMarketer covers the digital marketplace with reports and charts on advertising spending by media, brand marketing, digital advertising, mobile apps, mobile devices, consumer behavior and experience, Ecommerce, social media usage and other topics.
Technical notes: Please log out of this resource as directed when finished. Failing to log out may prevent others from using the database.
Use SimplyMap to quickly create thematic maps, reports, ring studies and location analyses using extensive demographic, social, business and marketing data from many sources including the US Census, MRI and more
Data Axle
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several searchable database modules containing detailed information on:
More than 14 million U.S. businesses and employers;
89 million U.S. residents;
855,000 U.S. health care providers;
1.5 million Canadian businesses;
and 12 million Canadian residents.
Two other modules cover 50,000 new companies in the U.S. and over 300,000 U.S. new movers and homeowners each week.
Historic company records were created annually from Infogroup's U.S. Business Database; a snapshot of the data is saved each December. Contains company name, mailing address, SIC and NAICS codes, employee size, sales volume, latitude/longitude, and many more variables about each company. Data is available from 1997-2022 in downloadable flat files. Access requires UM login. Access the Historical Datafiles via University Library
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