Kresge Research Guides: Researching Michigan and Detroit: Demographics Resources

Resources for Demographics

SimplyAnalytics
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- Web-based mapping application for creating thematic maps and reports using demographic, business and marketing data.
- Data can be downloaded for use with other software such as Excel or GIS
- Contains both census and consumer based data targeted to a region, congressional district, state, county, or city
- Ideal for getting business or industry sales figures as well as consumer demographics
Demographics Now
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- DemographicsNow provides comprehensive business and residential information for users to assess business viability, create sales leads and/or marketing mailing lists, analyze population trends, find potential sponsors and donors, and much more.

U.S. Census

American Factfinder

#1 source for current U.S. population data and the latest economic indicators
Data includes income, race, age, education, spending
National, state, and city level data

Statista
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- Ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion
- Most data is in the form of charts and PPTs

University of Michigan Libraries

Clark GIS & Map Library

Clark GIS Libray contains a multitude of maps, GIS, resources, and reference assistance in geo-spatial data
Ask about Social Explorer, which offers easy-to-use tools for visual exploration of demographic information. Great for developing market demographics by region, state, county, city

definitions

Demographics: Studies of a population based on factors such as age, race, sex, economic status, levels of education, income level, and employment, among others.

Psychographics: The study and classification of people according to their attitiudes, aspirations, and other psychological criteria, especially in market research.