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STRATEGY 586: Where to Start

Entrepreneurial Strategy Professor Anu Nagarajan

Supporting investment decisions with data and information

Kresge Library resources to help you with your STRATEGY 586 project, including industry-level analysis, understanding the value chain, and industry analysis methods associated with Porter's theory, and health care industry data and information.

Research Tools from the Kresge Library

  • Kresge's guide to research tools includes links and instructions to help you find journals and articles, manage your bibliography and use a variety of available search tools to help you find data and information to support your research

Highly recommended starting points

Competitive Advantage: Creating and Sustaining Superior Performance

  •  Michael Porter's original work is credited with introducing the value chain concept 

Emerging Dimensions of Technology Management

  • Kresge ebook includes chapters on "innovation valuation", nurturing and incubation for technology companies

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