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MKT 411 Advertising Management (Fall 2019): Key Company Databases
Resources for Marketing 411 (Katherine Burson) - Fall 2019.
Current and historical (past 15 years) firm descriptions, statistics, financial information and ratios, annual reports, mergers, acquisitions, disposals, joint ventures, long-term debt, bond ratings, capital stock, insider trading and supply chain for US and foreign companies. Mergent Online also provides access to Investext analyst reports. Help guide
Technical notes: Company reports and financials can be exported to Excel.
Private and public U.S and international company data, industry news, facts and figures, hierarchy/corporate family tree data, executive contact information, and industry profiles. Additionally, Mergent Intellect allows users to build lists of companies based on location, industry, size, etc.
D&B Hoovers has public and private company profiles for US and global companies. Profiles include company descriptions and history, financials and ratios, hierarchy/corporate family tree data, SWOT analysis, news, competitors, SIC industry codes, NAICS industry codes, SEC filings, and annual reports. The “Build a List” function allows users to create a company list based on numerous parameters
and filters. Industry content includes constituents and analysis that include RMA Industry Norms, MarketLine Industry Profiles, and Fredonia Focus reports.
Technical notes: Company lists downloads are limited to 100 records. If you encounter a login screen, all seats are in use. Try connecting using the “UM users” link or at a later time.
Technical note:If you encounter a login screen, all seats are in use. Try connecting at a later time. Subscription includes 25 seats which are shared across all 3 UM campuses.
PrivCo contains business and financial research for over 600,000 non-publicly traded corporations, including family-owned, private equity-owned, venture-backed and international unlisted companies. Search for Venture Capital (VC) fundings, private Mergers & Acquisitions (M&A) deals, Private Equity (PE) deals, and general company information. Private company profiles contain financials, corporate structure, key contacts, investors and industry information.
Technical notes: Personal account using @umich.edu email required.