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REDBOOKS contains information about advertising agencies and other commercial firms. For advertising agencies, the database includes information on an agency's specializations; its key personnel; its accounts and their associated brands; and its corporate hierarchy. For other commercial firms, it includes information on how much a firm spends on advertising, an extensive list of executives, including those in marketing; its advertising agencies with contact information; and a list of the firm’s brands.
Ad$pender from Kantar Media tracks advertising spending by companies, products, and brands across many media channels including network TV, cable TV, syndication, Internet, magazines, and outdoor advertising.
Technical notes: Please log out of this resource as directed when finished. Failing to log out may prevent others from using the database.
Originally a joint-venture between Dow Jones and Reuters, Factiva contains articles from thousands of international newspapers and key business magazines such as the Wall Street Journal, Barron’s, Forbes, Newsweek, The New York Times, The Washington Post, Reuters Newswires, Dow Jones Newswires, and thousands of others.
Technical notes: Downloads are limited to 100 documents per PDF.
Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Factiva." Traders may not use this database.
ABI/INFORM contains articles from thousands of newspapers and key business magazines such as the Wall Street Journal, Financial Times, Barron’s, the Economist, and the New York Times. It also contains papers from leading academic journals across all major business disciplines.