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MKT 411 Advertising Management (Fall 2019): Getting

Resources for Marketing 411 (Katherine Burson) - Fall 2019.

Finding Advertising Data

Here are the key resources that will help you find advertising data for your project.



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Guide Created By

Corey Seeman's picture
Corey Seeman
Director, Kresge Library Services
Stephen M. Ross School of Business
University of Michigan
700 East University Avenue
Kresge Hall, 4th Floor East (or somewhere in Ypsi)
Ann Arbor, Michigan 48109-1234