Kresge Research Guides: LA Exec MBA MAP: AT&T

Information Technology and Telecom Industry Research

Ross databases, industry and government websites from which you can read market and industry research reports, news and articles related to your industry and companies, and find and download relevant market, consumer and related census demographic and business data. Many of the resources use government-assigned industry classification systems to index relevant company and industry data. Here are some of the codes that will be useful for searching data sources for your project:

NAICS (North American Industrial Classification) Codes:
517312 - Wireless Telecommunications Carriers (except Satellite)
519130 - Internet Publishing and Broadcasting and Web Search Portals

SIC (Standard Industrial Classification) Codes:
4812 - Telephone communications, except radio
4899 - Communication services

Kresge has several databases that cover the telecom industry and related information technology and media distribution industries.

Below is a list of the best databases that cover these industries with technology and market reports on these industries.Try searching terms like "telecommunication", "telecoms", "mobile phones", and "media."

Telecom Technology Databases

Gartner
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Includes market research and market guides for mobile and information technology services. Garner's signature Hype Cycle highlights the telecommunications industry.

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Frost & Sullivan
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Frost & Sullivan is a research and consulting firm that tracks trends across a wide variety of industries. Media and telecoms are among the topics covered. Notes: Only librarians can download full-text reports. Please contact ask a librarian to request a report. Include the full title of the report in your request.

Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Frost & Sullivan."

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Forrester
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Forrester produces reports on technology trends across a variety of industries including information technology and telecoms. The Forrester Wave™ shows major players in and industry and Playbooks assist executives with implementing business processes. Note: You need to do a one-time registration using your umich.edu email to access this database.

Email alerts available.
IDC
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International Data Corporation (IDC) is a market intelligence firm that produces reports on information technology, telecommunications, and consumer technology markets. These include reports on trends, technology updates, forecasts, major players, vendors, markets and market shares, use cases, and other IT related topics.
BCC Research
BCC has market research reports across many industries including telecommunications.

Industry Research

IBISWorld Industry Reports
IBISWorld is a database that has industry research across an extensive range of industries.
GlobalData Power
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GlobalData Power provides thematic reports and market data for many emerging technologies in the power industry. Click on "Themes" then "Technology Themes" to find reports.

Consumer Market Research

eMarketer
eMarketer covers the digital marketplace with reports and charts on advertising spending by media, brand marketing, digital advertising, mobile apps, mobile devices, consumer behavior and experience, Ecommerce, social media usage and other topics.

Video tutorials:
Tutorial Access Demo
Mintel
Mintel provides consumer insights and marketing intelligence for a wide scope of industries in the US and abroad.
MarketResearch.com Academic
Full-text international market research reports. Includes topics like business services, consumer goods, food and beverages, life sciences, demographics, heavy industry and technology/media.

Video tutorial
Euromonitor Passport
Coverage includes consumer products, markets, and services. Statistics include product market size, company market share, and brand shares. Consumer behavior and economic factors are analyzed to identify future trends.
Video tutorials:
- Euromonitor International YouTube Channel

Statistics and Data

Statista
Statista includes ready-made statistical charts, graphs and tables on marketing, demographics, communication, technology, politics, health, leisure and public opinion polls.