Factiva is a great place browse and read news stories, press releases, and business press articles about Alphabet, Apple and Microsft from a wide variety of global publications. Use the Company field on the search screen to filter your results, and consider using the Subject or Keyword fields to search specifically for articles that include references to specific business units or products, topics like growth, financial performance etc.
D&B Hoovers
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D&B Hoovers company profiles include company descriptions and history, financials and ratios, hierarchy/corporate family tree data, SWOT analysis, news, competitors, SIC industry codes, NAICS industry codes, SEC filings, and annual reports. Use the Business Segment data under the Financial information section to see segment financials.
Researching technology markets
You can access research on the technology industry and broader segments like Software, Hardware or Internet from a few of our market research resources, but for your Corporate Strategy assignment, you'll want to look at more defined categories. Technology research is often focused on the application - for example, Business Analytics, Tax Preparation or Encryption Software etc. Once you've identified the business units/areas for your chosen company, you can use these resources to help you research the major players and products, trends and consumer/end user insights.
eMarketer
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eMarketer covers the digital marketplace with reports and charts on advertising spending by media, brand marketing, digital advertising, mobile apps, mobile devices, consumer behavior and experience, Ecommerce, social media usage and other topics.
Technical notes: Please log out of this resource as directed when finished. Failing to log out may prevent others from using the database.
IDC
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International Data Corporation (IDC) is a market intelligence firm that produces reports on information technology, telecommunications, and consumer technology markets. These include reports on trends, technology updates, forecasts, major players, vendors, markets and market shares, use cases, and other IT related topics. IDC PlanScapes present a road maps for IT professionals to follow for deploying technologies for enterprise use.
Gartner is a leading research firm that focuses on information technology across multiple sectors and functions. Gartner’s signature Hype Cycle highlights phases of technology from the innovation trigger, peak of inflated expectations, trough of disillusionment, slope of enlightenment, to the plateau of productivity. Primers give a succinct overview of new technologies. Market Guides highlight key vendors in an IT specialty.
Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Gartner."
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Forrester
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Forrester produces reports on technology trends across a variety of industries and business topics. Examples of industry analyses include financial services, retail, healthcare, manufacturing, energy, information technology, among others. Coverage areas include Business and IT alignment, innovation, application development & management, digital marketing, supply chain management, e-commerce, enterprise content management, and many others. The Forrester Wave™ shows major players in and industry and their positions as leaders, strong performers, contenders, and challengers. Playbooks assist executives with implementing business processes.
Technical notes: This resource requires a one-time registration to create a user account with Forrester.
Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Forrester." Output may not be used to ultimately benefit companies.
Technical notes: This resource requires a one-time registration to create a user account with Forrester.
Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Forrester." Output may not be used to ultimately benefit companies.