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TO 300 Business Information Systems - 2021-Winter-B: SOW #4 Social Media

SOW #4 Social Media & Digital Marketing Background

Other databases for Social Media

SOW #4 Social Media Strategies - SEC Filings

Access D&B Hoovers through Kresge Library's A-Z list

Review company's annual report and U.S. SEC 10K filings for discussion about social media investment or strategies. 

SOW #4 Social Media Strategies - Article Databases

Access article databases via A-Z list http://kresgeguides.bus.umich.edu/az.php 

Check ABI and Business Source for information about company social media strategies. Select Advanced Search

"General Motors" (full text)
"social media"
Strategy (subject)
Also instead of Social (subject), try "social media" (full text)

Library Research Consultant

Corey Seeman (cseeman@umich.edu)

SOW #4 Social Media Strategies - Google Advanced Search

Access Google Advanced Search https://www.google.com/advanced_search

Parse corporate, organization or publication websites for open source information. In the domain, enter a company's website, i.e.: .ford.com
 

Besides searching the automaker sites, in the domain, also try the following publications which track social media results:

.adweek.com
.adage.com
.marketingweek.com

Other Research Guides