Kresge Research Guides: LA Exec MBA MAP: Riot Games

Tips for Gaming Industry Research

Ross databases, industry and government websites from which you can read market and industry research reports, news and articles related to your industry and companies, and find and download relevant market, consumer and related census demographic and business data. Many of the resources use government-assigned industry classification systems to index relevant company and industry data. Here are some of the codes that will be useful for searching data sources for your project:

NAICS (North American Industrial Classification) Codes:
511210 - Software Publishers

SIC (Standard Industrial Classification) Codes:
73729904 - Home entertainment computer software

Kresge has several databases that cover the telecom industry and related information technology and media distribution industries.

Below is a list of the best databases that cover these industries with technology and market reports on these industries.Try searching terms like "gaming", "mobile games", and "mobile entertainment."

Consumer Market Research

eMarketer
eMarketer covers the digital marketplace with reports and charts on advertising spending by media, brand marketing, digital advertising, mobile apps, mobile devices, consumer behavior and experience, Ecommerce, social media usage and other topics.

Video tutorials:
Tutorial Access Demo
Mintel
Anonymous downloads are currently unavailable. You must log in to Mintel personal profile (link on the Welcome menu) in order to download.
Mintel provides consumer insights and marketing intelligence for a wide scope of industries in the US and abroad.
MarketResearch.com Academic
Full-text international market research reports. Includes topics like business services, consumer goods, food and beverages, life sciences, demographics, heavy industry and technology/media.

Video tutorial
Euromonitor Passport
Coverage includes consumer products, markets, and services. Statistics include product market size, company market share, and brand shares. Consumer behavior and economic factors are analyzed to identify future trends.
Video tutorials:
- Euromonitor International YouTube Channel

Gaming Technology and Industry Research

Forrester
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Forrester produces reports on technology trends across a variety of industries including gaming. The Forrester Wave™ shows major players in and industry and Playbooks assist executives with implementing business processes. Note: You need to do a one-time registration using your umich.edu email to access this database.

Email alerts available.
Gartner
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Gartner is a leading research firm that focuses on information technology across multiple sectors and functions. Gartner’s signature Hype Cycle highlights phases of technology from the innovation trigger, peak of inflated expectations, trough of disillusionment, slope of enlightenment, to the plateau of productivity. Primers give a succinct overview of new technologies. Market Guides highlight key vendors in an IT specialty.
Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Gartner."

Email alerts available
IDC
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International Data Corporation (IDC) is a market intelligence firm that produces reports on information technology, telecommunications, and consumer technology markets, including gaming. These include reports on trends, technology updates, forecasts, major players, vendors, markets and market shares, use cases, and other IT related topics.

Shared Services

Global Shared Services Survey Results 2019
From Deloitte
Global Shared Services Survey 2019
PriceWaterhouseCooper's annual survey of shared services organizations' operations, planning and implementation data.
Key Trends and Best Practices Impacting Shared Services Strategy and Structures
From Gartner Research
Shared Services Handbook: Hit the road
From Deloitte
What the best shared services organizations do: Three focuses that drive maturity
Gartner whitepaper