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ES 212 Entrepreneurial Business Basics: Industry and Market Research
Industry information is critical to competitive intelligence - the key is to define your industry and to be aware that many industries are made up of smaller, private companies. In addition to using the databases below, remember to ask "Who cares?" about your industry and try to identify trade associations, government agencies and other relevant experts, professional groups and trade publications. Remember that there are many other Ross databases that focus on specific industries, such as the Sports Business Research Network or Gartner Research for technology.
IBISWorld is a database that has industry research across an extensive range of industries. Reports include main industry activities, key statistics and ratios, SWOT analysis, key external drivers, industry performance and outlook, competitive landscape, products & markets, major companies, supply chain influences, market share concentration, cost structure, key success factors, operating conditions, and trends. iExpert reports are brief executive summaries of broader reports. Risk Ratings reports highlight structural risk, growth risk, and sensitivity risk.
Technical notes:Downloads are limited to 30 reports per session. Exceeding this limit blocks access for the entire University. If you have a research need beyond this limit, please contact us at email@example.com.
Ross Alumni: Ross School of Business Alumni can purchase the full report for a 20% discount. Contact Kresge Library at firstname.lastname@example.org for more information.
EMIS includes company profiles, news, market reports, country reports, and data on global emerging markets. EMIS is also a clearing house for several industry research and market firms such as Allied Market Research, Arizton Advisory and Intelligence, BIS Research, BMI Research, BuddeComm Telecom Reports, Economist Intelligence Unit (EIU) Industry Reports, GlobalData, Grandview Research, MarketLine, Mordor Intelligence, and Oxford Economics.
Technical notes: Users must create individual accounts in EMIS and login in order to download or export data from the database.
GlobalData Medical covers market data and analysis for marketed products, pipeline products, clinical trials, and deals for medical devices across several sectors. Therapy areas covered include anesthesia & respiratory, cardiovascular, dental, diabetes, ENT, general surgery, in vitro diagnostics, nephrology and urology, neurology, ophthalmic, orthopedic, and wound care.
Information technology vendor and product information, trends and market analysis focused on business and consumer technologies, industry-specific applications and technology trends, process and development recommendations.