Industry information is critical to competitive intelligence - the key is to define your industry and to be aware that many industries are made up of smaller, private companies. In addition to using the databases below, remember to ask "Who cares?" about your industry and try to identify trade associations, government agencies and other relevant experts, professional groups and trade publications. Remember that there are many other Ross databases that focus on specific industries, such as the Sports Marketing Analytics or Gartner Research for technology.
