Kresge Research Guides: +Impact Studio for Local Business: Local Business Directories and Demographics

Company directories and databases for local and small business

SimplyAnalytics
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SimplyAnalytics is a web-based mapping application that allows you to create thematic maps and reports using demographic, business and marketing data. Data can be downloaded for use with other software such as Excel and GIS. Examples of data included are Census data, Consumer Expenditure Survey and Nielsen Retail Market Power.

Technical notes: Users need to create their own account with @umich.edu email address in order to be able to save work.
Demographics Now
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This data tool leverages Census data to identify companies and revenues by product category in specified geographic areas around the US. It also can track population makeup of individuals on parameters such as age, gender, race, household size, household income, education attainment, marital status, and language spoken. Geographic regions can be filtered to Census tracts, core-based statistical areas, designated market area, states, counties, zip codes, and many other options.

US Census Data Search
The US Census page for access to population and business demographic data, searchable by location, industry and more.
Social Explorer
Social Explorer's census and demographic data now includes US COVID-19 data at the state, county, and Metropolitan Statistical Area levels. Using their data, the user can generate maps of population or specific demographic variables by location, as well as reports.

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