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BA 480 Ross School Senior Thesis Seminar Resources: Examples of Completed
Ross School Senior Theses

Resources to support students in BA 480 - the Ross School of Business Senior Thesis Seminar.

Selected Ross School Senior Theses 2021

The Power of the Pen, the Press, and the Algorithm: Evaluating the Framing of Google News Regulatory Efforts in the European Union and Australia by Ors, Shannon
Publication Date: 2021
Search Term-Intention Congruency in Brand-Ubiquitous Categories and Private Label Receptiveness on the Digital Shelf by Gupta, Riya
Publication Date: 2021
Why do Korean Expatriate Managers Struggle in the U.S.? Impact of Hierarchy and Gender Perception on Expatriate Effectiveness at Korean Multinational Corporations (KMNCs) by Oh, Christine (Yehee)
Publication Date: 2021
Just Right: Gaining and Maintaining Brand Loyalty Through the Lens of K-Pop by Sermchaiwong, Panisa
Publication Date: 2021
Does Effectiveness Matter? Measuring Consumer Value for Corporate Social Responsibility by Nee, Michelle
Publication Date: 2021
Activist Investment Target Selection: A Mixed-Method Approach by Kenny, Jacqueline
Publication Date: 2021
Assessing the Effect of Racial Bias on Approval of Health Care Reform Proposals: A Survey of Attitudes toward Politicians and their Policies by Nagappan, Karthik Valliappan
Publication Date: 2021

Selected Ross School Senior Theses 2020

Evaluating High Performing Female Colleagues: The Roles of Race, Gender, and Task Performance by Hochberg, Jonathan
Publication Date: 2020
Applying Binomial Real Options to Technology Firm Valuation by Rachmale, Adarsh
Publication Date: 2020
Predictive Value of Commercial Trading Activity in Eurodollar Futures Market on US Stock Market Indices From 2000 Through 2019 by Somani, Ankur
Publication Date: 2020
Coffee and Consumerism: Analyzing the Effects of Nudge Variables to Produce Sustainable Customer Decisions by Subramaniam, Pooja
Publication Date: 2020
High-Speed Rail in the United States: Time to Bite the Bullet by Vorcheimer, Max
Publication Date: 2020
Best Practices in Omnichannel Customer Experience Design for Luxury Retail Consumers by Drettmann, Grace
Publication Date: 2020

Selected Ross School Senior Theses 2019

Humor in Social Movements: A Novel Take on Environmentalism by Batista, Eduardo Amadeus Molon
Publication Date: 2019
Firms and Regional Innovation by Kuang, Brian
Publication Date: 2019
Native Advertising in Online News Media: The Role of Sponsorship Disclosures and News Source Credibility by Ribon, Yishai
Publication Date: 2019
How Do Startups Integrate Strategies to Achieve Ambidexterity? Evidence from the Chinese Education-Technology Industry by Xu, Cecca
Publication Date: 2019

All Completed Ross School Senior Theses

Here are links for the recently completed written theses.

If you want to view all the Ross School Senior Thesis documents, please visit: https://deepblue.lib.umich.edu/handle/2027.42/149471

Last Updated: Jun 9, 2021 9:09 AM
URL: https://kresgeguides.bus.umich.edu/ba480
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Subjects: Course Guides

Tags: BA 480, business research, Independent Study, Senior Thesis, UROP