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STRATEGY 290 Mobile Messaging: Technology Market Research
Forrester Research provides technology industry research for technology buyers and users, including recommendations for implementation and evaluating vendors and products that can be very valuable as you look at the players in your market and their messaging products.
An example of Mintel's consumer market reports, this US-based research on digital communications includes messaging apps and other platforms, and user behavior and preference data from relevant consumer surveys.
Forrester produces reports on technology trends across a variety of industries and business topics. Examples of industry analyses include financial services, retail, healthcare, manufacturing, energy, information technology, among others. Coverage areas include Business and IT alignment, innovation, application development & management, digital marketing, supply chain management, e-commerce, enterprise content management, and many others. The Forrester Wave™ shows major players in and industry and their positions as leaders, strong performers, contenders, and challengers. Playbooks assist executives with implementing business processes.
Technical notes: This resource requires a one-time registration to create a user account with Forrester.
Gartner is a leading research firm that focuses on information technology across multiple sectors and functions. Gartner’s signature Hype Cycle highlights phases of technology from the innovation trigger, peak of inflated expectations, trough of disillusionment, slope of enlightenment, to the plateau of productivity. Primers give a succinct overview of new technologies. Market Guides highlight key vendors in an IT specialty.
Use policy: When using material from this database in reports and presentations, vendor contract requirements dictate that you must include the phrase, "Used with permission of Gartner."
Anonymous downloads are currently unavailable. You must log in to Mintel personal profile (link on the Welcome menu) in order to download.
Mintel provides marketing intelligence for a wide scope of industries in the US and abroad. Their reports are downloadable and contain market, consumer and brand/company information. Their databooks allow users to create graphs and tables using the marketing data that they collect.
SimplyAnalytics is a web-based mapping application that allows you to create thematic maps and reports using demographic, business and marketing data. Data can be downloaded for use with other software such as Excel and GIS. Examples of data included are Census data, Consumer Expenditure Survey and Nielsen Retail Market Power.
Technical notes: Users need to create their own account with @umich.edu email address in order to be able to save work.
Social Explorer contains data from the first Census in 1790 to the present day. Using their data, the user can generate maps of population or specific demographic variables by location, as well as reports.
American FactFinder provides access to data about the United States, Puerto Rico and the Island Areas. The data in American FactFinder come from several censuses and surveys, including the American Community and Housing surveys, the Economic Census and annual Commodity Flow Survey.