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STRATEGY 290 Mobile Messaging: Final Steps & Citation Help

Winter 2021

Citations for your project papers

For your STRATEGY 290 project paper you are being asked to provide citations in the form of endnotes.  Here's is the Endnote entry from the Harvard Business School Citation Guide:

Citations can appear in three main forms: footnotes (or endnotes), source lines, and bibliographies. Each form contains similar information arranged in different ways. Footnotes and endnotes have the same function—to cite the exact page of a source you refer to in your paper. The only difference between footnotes and endnotes is placement: footnotes appear at the bottom of the page, whereas endnotes appear at the end of the document.

The main characteristics of footnotes and endnotes are as follows:

  1. • They are preceded by a number.
  2. • The author’s name is in natural order.
  3. • The elements of the citation are separated by commas.

The following examples show a quotation and its corresponding footnote or endnote:

Quotation cited in text

Sahlman says, “Taking advantage of arbitrage opportunities is a viable and potentially profitable way to enter a business.” 32

Corresponding footnote or endnote

32 William A. Sahlman, “How to Write a Great Business Plan,” Harvard Business Review 75 (July–August 1997), 103. S

 

Endnotes are not included in the page count. A good example of effective endnote use is the HBS case from the course: 

Yoffie, David B., and Renee Kim. "Cola Wars Continue: Coke and Pepsi in 2010." Harvard Business School Case 711-462, December 2010. (Revised May 2011.)

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