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Masters of Management Orientation: Industry & Market Research
Resources for the Masters of Management Students at the Ross School of Business. These resources have good introductory resources for students wishing to learn more about business and the resources at Kresge Library Services.
Industry, demographic, consumer and economic data for numerous countries worldwide.
Includes demographic and economic forecast data, data on thousands of consumer brands, full-text market analysis reports, and Euromonitor International market data for hundreds of products in nearly 50 countries.
Technavio has industry reports covering a wide variety of technologies in the communication services, consumer discretionary, consumer staples, energy, financials, health care, industrials, information technology, materials, and utilities industries.
Technical Notes: Downloading reports requires a valid @umich.edu email. Users are limited to 10 downloads per month with unlimited online report viewing.
FitchConnect is a robust and comprehensive credit analytics and macro intelligence platform providing users with credit research, credit ratings, macroeconomic and financial fundamental data, country risk research and indices, industry research, Financial Implied Ratings, and a curated news service. Data includes up to 30 years history of fundamental financial data, 25 years of country risk data on over 200 countries, and sector reports for agribusiness, autos, banking & financial services, commodity prices, consumer & retail, consumer electronics, defense & security, oil & gas, insurance, food & drink, freight transport & shipping, information technology, infrastructure, medical devices, metals, mining, petrochemicals, pharmaceuticals & healthcare, power, real estate, renewables, telecommunications, and tourism.
eMarketer covers the digital marketplace with reports and charts on advertising spending by media, brand marketing, digital advertising, mobile apps, mobile devices, consumer behavior and experience, Ecommerce, social media usage and other topics.
Technical notes: Please log out of this resource as directed when finished. Failing to log out may prevent others from using the database.
Use SimplyMap to quickly create thematic maps, reports, ring studies and location analyses using extensive demographic, social, business and marketing data from many sources including the US Census, MRI and more
