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MKT 411 Advertising Management: Top Advertising Resources

Research Guide prepared for Katherine Burson

Best Resources for Advertising Data

Google Scholar Search

Google Scholar Search

Search for Marketing News and Articles

The following journals are available in full text online for University of Michigan users. Login is required for off-campus access to journals.

 

The following databases contain articles from newspapers, magazines, and trade publications in multiple industries. Enter keywords or company names to find articles about your topic.

Communication & Mass Market Complete

UM users

This database is provided through the University of Michigan Library. It contains coverage of more than 500 full-text journals in the communication and mass media fields.