MKT 411 Advertising Management: Rebel Nell

Search in IBISWorld on Jewelry for their Jewelry Stores report and search on specialty retail for their Small Specialty Retail Stores in the US report. There is also a Promotional Products report (corporate gifts) and some reports on the wedding industry.

Search in Mintel on: Jewelry to see reports on Jewelry & Watches, on Arts & Crafts Consumers and on Gifting. There is also a report on Marketing to Millennials and "In Store Experiential Retailing." And search on: Shopping Small Businesses for that report. Also search on: Influencers for related reports.

Check Statista for data points like population of Detroit and other demographics, on jewelry, etc.