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MKT 411 Advertising Management: Top Marketing Resources

Research Guide prepared for Katherine Burson

Integrated Marketing Communications (IMC) Plan

This research guide is to support the integrated marketing communications group project for MKT 411.  It includes resources available through the Kresge Library and other data sources that provide marketing and advertising information. If you need assistance, please contact the Kresge Library (http://www.bus.umich.edu/kresgelibrary/contact.html).

Related Guides:

Top Marketing Resources at Kresge Library

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Kresge Librarian

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Joel Scheuher
Contact:
Kresge Hall, 4th Floor East, Suite K4511
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Ann Arbor, Michigan 48109-1234
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Search for Marketing News and Articles

The following journals are available in full text online for University of Michigan users. Login is required for off-campus access to journals.

 

The following databases contain articles from newspapers, magazines, and trade publications in multiple industries. Enter keywords or company names to find articles about your topic.

Communication & Mass Market Complete

UM users

This database is provided through the University of Michigan Library. It contains coverage of more than 500 full-text journals in the communication and mass media fields.