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MKT 411 Advertising Management: MKT 411 Home

Resources to help with the MKT 411 Integrated Marketing Communications plan project.

Welcome!

Welcome to the MKT 411 guide! The Databases and Other Resources tab will point you to some secondary research tools where you can look for info on the restaurant industry, on jewelry, on food trends, hiring trends and more. Feel free to chat with a Kresge Librarian using the chat window or reach out anytime to librarian Celia Ross directly at caross@umich.edu.

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