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MKT 313 Fox Sports University Winter 2016: Getting Started

Professor David Wooten Winter 2016

Fox Sports University Project Resources

This Guide contains resources that will help you with your Marketing 313 project with Fox Sports Detroit.  In it you'll find links to Kresge resources related to the Sports/Sports Media, Social and traditional media markets, as well as tips and resources relating to local and national consumer demographics, sports and media consumer behavior and preferences and much, much more!

Be sure to check the course ctools site for research samples and statistics related to the NHL that will help you get started.

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