ES 395 Entrepreneurial Management: Industry/Market Research

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• Wider range of industries covered than many of the databases. Includes a lot of niche industries.
• Info such as product and service segmentation, barriers to entry, and major players are included in the reports.
• Includes recession updates for all industries and services.
• Also includes Global and China reports.

• Industry, demographic, consumer and economic data for numerous countries worldwide.
• Includes demographic and economic forecast data, data on thousands of consumer brands, full-text market analysis reports, and Euromonitor International market data for hundreds of products in nearly 50 countries.

• Use eMarketer for internet-based industries and for demographics and usage data related to consumer online behavior.

• Excellent collection of market reports that can be downloaded in their entirety.
• Packaged Facts reports provide great demographic overviews of the markets.
• Covers many U.S. and global market