Travel and Tourism Industry: Consumer and Demographic Research

-Reports on consumer choices in airlines (budget, low-cost, booking), car rentals, hotels (boutique, hotels in specific countries), etc.
-Also includes an excel databook of consumer survey answers.
-Look in the "Category Overview," and in the in the "Demographic" column to find reports and analyst insights on segments of consumers such as millennials
-In the "Theme" column you can learn about ethical and luxury consumers, etc.
-In the "Sector" column the categories "Lifestyles," and "Leisure and Entertainment," can be helpful

-Use the Consumer category at the top of your screen to see reports and data on categories such as "Lifestyles," and "Income and Expenditure". You are able to target specific countries.

-In the "Topics," category select "Demographics," from the far left column in order to see statistics and reports on particular consumer segments

Demographic and consumer data for the United States, including US Business and residential surveys, consumer expenditure and price data, retail sales data and more. Data can be broken down by zip code, address or block group and downloaded into Excel, SimplyMap map functions or other mapping software. Want to know how much was spent on clothing in Ann Arbor last year? SimplyMap can help!

DemographicsNow provides comprehensive business and residential demographic information from the US Census, and additional data from other consumer surveys, including Simmons/Experian National Consumer Surveys. Data can be downloaded into Excel or .pdf formats, or used with the database's mapping software to create presentation-ready maps.